ORA Land has unveiled its latest project, BluBay, a 60-acre luxury plotted development situated in Karjat, Maharashtra. This ambitious undertaking is aimed at buyers interested in second homes, villa plots, and lifestyle investments within the burgeoning Mumbai Metropolitan Region. The development comes amid a surge in infrastructure projects across the Mumbai 3.0 corridor, including the ongoing construction of the Mumbai Trans Harbour Link, Navi Mumbai International Airport, Panvel-Karjat Rail Corridor, and the expansion of the Navi Mumbai Metro, all of which are set to enhance connectivity between Mumbai and emerging localities.
Karjat has become an increasingly popular choice for second-home buyers and investors due to its proximity to Mumbai, picturesque natural landscapes, and more affordable property prices compared to the more established real estate markets within Mumbai. BluBay aims to cater to this growing interest with its offering of 325 premium villa plots, a sprawling 35,000-square-foot clubhouse, over 60 lifestyle amenities, and a 60,000-square-foot lagoon. The project is anchored in ORA Group’s “#T60Life” concept, promoting it as a lifestyle destination conveniently located approximately 60 minutes from Mumbai.
Targeting Non-Resident Indians (NRIs) in the Gulf Cooperation Council (GCC) region, ORA Land emphasizes the demand for Indian real estate as a significant consideration for these buyers. The company highlights a shift in buyer preferences towards properties that promise long-term value while integrating recreational, wellness, and nature-focused features. Unnati Varma, Director of ORA Land by ORA Group, notes that the evolving infrastructure within the Mumbai area is reshaping NRIs’ property assessments, spurring interest in emerging destinations that offer enhanced connectivity alongside lifestyle advantages.
The BluBay development is also being marketed through a collaboration with Suryakumar Yadav, an esteemed Indian cricketer, who is the face of the #T60Life campaign. This campaign underscores themes of wellness, balance, and lifestyle, aligning with the vision for BluBay. ORA Land anticipates that Karjat’s strategic position within the developing Mumbai 3.0 corridor will bolster its attractiveness to buyers seeking residential and second-home options outside the traditional Mumbai locales.
For more information, interested parties can contact Parth Gohil at ORA Land or visit the project’s website at https://blubay.in/.
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